Sebastian Copeland is an extreme athlete who has done such feats as leading Polar Region expeditions. He is also a photographer and filmmaker who had documented his trips, such as the time he spent six weeks in the Antarctic Peninsula on a research vessel. He is sponsored by Herbalife and has said that using Herbalife24 has fueled him with the energy he needs for what he does in life. Sebastian Copeland was introduced to Herbalife24 when he was gearing up to go 2300 kilometers across Greenland using just skis and kites.
He says that it is actually the start of a long expedition that is the toughest. Every step is painful until you get into the flow and get used to just putting one foot in front of the other to complete your journey. Along with Keith Heger, one of his longest expeditions of this sort was 700 kilometers in length when they recreated Admiral Peary’s expedition of 1909, something that he documented in the film “Into the Cold: A Journey of the Soul”.
Herbalife was founded in 1980. It is based in Los Angeles and sells nutritional supplements, like Herbalife24, through a multi-level marketing operation. As of 2017, they had about 8,000 employees and sales of $4.4 billion. They had been taken public 1986 by Herbalife’s founder, Mark Hughes. However, it became a private company again in 2002 when all of their shares were bought by Golden Gate Capital and J.H. Whitney & Company.
Herbalife mainly sells both protein shakes, like Herbalife24, and weight-loss drinks. Other types of products they sell are vitamins, teas, protein bars, energy drinks, sports drinks, as well as personal care products. Their best-selling product remains the one that Herbalife started out with, the Formula 1 protein shake. This soy-based shake’s sales make up about 30% of the company’s total sales volume. In order to appeal to a broad range of customers some of their products are kosher, allergy free, halal, and/or vegetarian.