There are a lot of edtech products out there, many of which teachers don’t actually want. Some developers take an approach of “build it and they will come” which really isn’t the case at all. Teachers need edtech products that actually fulfill a need of either theirs or their students. One of the companies getting this right is ClassDojo.
When someone in the administrative wing of a school district needs to make purchases for classrooms they look to what the teachers are saying. For this reason, if an edtech company expects to be successful they need to talk to teachers to find out what they need in the classroom. They want something that solves an actual problem and don’t care much about something that is mostly designed to just “wow” a user. When ClassDojo developed their application they had teachers involved throughout the process in order to use their feedback in a very constructive way. Whenever they are tweaking the app they also have teachers involved.
ClassDojo helps teachers by serving as a communication platform for the use of teachers, students, and parents. It’s all about creating a community that will help students learn best. In the past teachers often could only talk about the progress students were making when a parent-teacher conference was held. Now that communication can occur anytime, fulfilling a real-world classroom problem.
The San Francisco Business Times looked into what edtech products are being used in American classrooms. What they found was that about 90 percent of them were using ClassDojo when it comes to K-8 grades. Private capital investors see numbers like this and want to invest in this company. Their Series B round raised $21 million. The co-founders of ClassDojo, Liam Don and Sam Chaudhary, say that they are using the money to further develop this app and add in new features that teachers have suggested as good ideas. An example of this is making the app more useful outside the classroom so that parents can better support their children’s education in their homes.