In the current times, it is difficult for an individual to serve in one organization their entire career. However, the case is different for Luiz Carlos Trabuco Cappi who has spent the last forty-seven years working for Bradesco bank in Brazil. It is human nature to seek greener pastures when opportunities arise. But for Luiz, he decided to stick with his employer through thick and thin. But it seems to have paid off since he was promoted to the top-most post in the institution.
Who is Luiz Carlos Trabuco Cappi?
Luiz isn’t your typical banking professional. He is a revered banking expert and leader in the banking industry. He has spent the last five decades sharpening his skills at one of the largest banks in Latin America. In fact, he joined the second largest lender while he was only seventeen years in 1969.
With his current massive success, many people would assume that Luiz Carlos Trabuco Cappi scored straight (As) in the banking course. The surprising thing is that he did not even have any background training in banking when he applied for an internship at Bradesco bank.
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Luiz attended a college in Brazil where he earned a certificate from the Faculty of Sociology and Politics. While working for the bank, he earned a scholarship to study psychology, philosophy, and letters from Fundacao University. Luiz never thought he would seek a job in the mainstream career. He was passionate about football and thought that he would get a chance to play for the big teams in the world of football. However, his father, who was a banker, convinced him to consider a career in banking. As Luiz Carlos Trabuco Cappi narrates, after joining the industry in 1969, the rest is history.
He put a lot of effort into his work that earned him one promotion after the other. He started as a Director in the marketing department, then Managing Director of the bank, executive vice president, the CEO of Bradesco Seguros, President of the bank and now he is serving as the chairman. He assumed the current role after the former chairman resigned late last year, paving way for young leaders to take over the banks leadership.
When he was tapped to become the chairman, Luiz needed to step down from his role as the president since the Brazilian banking rules don’t allow an individual to serve in the two offices at the same time. During the race to succeed Luiz Carlos Trabuco Cappi, seven highly qualified vice presidents presented their application to succession committee for consideration. All the eyes were on the recruitment to see whom they would consider to take over as the president of the second largest lender in Latin America.
Many people, including analysts, believed that Mauricio de Minas had an upper hand in succeeding Luiz. However, to their surprise, Octavio de Lazari was considered for the position of the president of the bank. When commenting about Octavio’s appointment, Luiz Carlos Trabuco noted that it was done in accordance with the company’s succession regulation. He continued to note that Octavio was the most qualified to take over from him owing to his immense experience in the banking industry.
Find more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco