Stronger Wrist

Fabletics Sees Amazon As Next Target

The idea that Fabletics will only ever be able to sell on their own site is something that the company just got used to when they decided that they were going to try to sell on avenues. They were a really great company on their own and they had a lot of success with selling on their own site. This was something that gave them the opportunity to make sure that they were doing what they could and that they would be able to make all of the right decisions but they knew that it wasn’t convenient for everyone which was their end goal.

 

Convenience is something that the company has based itself on since the beginning. They wanted to be as convenient as possible for each woman who needed the best workout gear possible. They also wanted to provide women with the greatest options that they needed for while they were working out.l This meant that they offered subscription services of very stylish clothes at a price that would work with nearly any budget. It was something that they knew that they could do well and something that they tried to do with their site. They were successful.

 

Getting the best clothes possible is something that makes the most sense for the people who are doing different things. It is a necessity for each of the things that people are doing and for each person who wants to be able to shop on the Fabletics site. They will then be able to get all of the information that they need on purchasing the clothes that they want. They will have a stylist who perfectly matches the outfits to their needs and that makes them get the best outfits possible. They don’t have to worry about trying to find the perfect outfit among hundreds of different ones.

 

Now that Fabletics is going to be selling their outfits on Amazon, they want to make sure that women are still going to be able to get the most perfect outfit possible. This is something that they see as a necessity and something that is going to change the way that they are able to do things. Thanks to Amazon, they are hoping that women will have the chance to choose options that work for them when they take the time to take the Lifestyle Quiz on the Fabletics site. This will make the best outfit possible.

 

Fabletics Challenges Amazon for the Top Spot

Despite Amazon’s 20 percent control of the entire fashion e-commerce market, Fabletics has found a way to challenge the worldwide tyrant for the top spot. In just three years, Kate Hudson’s Fabletics has grown into a worldwide brand worth more than $250 million.

It has almost completely conquered the ‘activewear’ movement. Fabletics is now mentioned among companies like Lululemon. Unlike Lululemon, Fabletics uses a subscription-based platform. Fabletics was designed to offer customers aspirational brands that pushed the individual into trying something new. It combined that idea with convenience and membership to achieve its winning strategy.

So much more goes into creating a top brand these days. Before, having a quality product at a good price was all a company needed to be considered a high-value brand. But a recent shift in economic desires has changed the winning combination. Nowadays, consumers care a lot more about last-mile services, customer experience, brand recognition, and exclusive designs.

In order to meet the needs of this new generation of consumers, Fabletics has taken multiple steps to set itself apart from the rest. One of those steps is opening physical stores. Even though other e-commerce companies took this step before Fabletics, Fabletics is bringing an entirely different mindset to its physical stores.

The major difference is Fabletics’ “reverse showrooming.” Showrooming is the modern phenomenon where customers shop around offline and then buy the items they like somewhere else for much cheaper, like at Amazon. To combat this disastrous plague, reverse showrooming was introduced as a way for physical stores to get to know the local markets.

Fabletics wants to develop personal relationships with its members so that members feel like they can rely on Fabletics to have what they want. This strategy has been paying off big time. Fabletics is now seeing that between 30 and 50 percent of visitors that come into the physical stores are already members and an additional 25 percent of visitors will become members right there in the store. Fabletics members also have the luxury of having their online shopping cart automatically synced with their in-store shopping cart.

As a result of Fabletics’ popularity, there are thousands of reviews about the quality of the overall brand. One in-depth review discussed how shockingly realistic Fabletics is. Usually, big name brand companies aren’t exactly what they advertise to be, but Fabletics is not one of those companies.

The first thing new members will notice is how amazingly impressive the styles and quality of the products are. The quality is beyond expected for the prices advertised. Fabletics’ quality leggings actually rival those of Lululemon, and they’re more affordable for the average woman. The styles vary from simple solid colors up to cut-outs.

Fabletics is truly a top-of-the-line company for two reasons: fair prices and flexible membership fees. The prices of Fabletics products outmatch other companies beyond compare. And members only have to pay a monthly membership when they want to buy something.