Stronger Wrist

Doe Deere Made Her Dreams Come True

When Doe Deere was thinking of what she wanted out of life, she knew she wanted to do something with makeup. She created a business from the ground up and you can do the same. You may be wondering how she did it and what you can do to also achieve what you want with your life.


Find Your Passion

Doe Deere found hers in makeup and you can find yours in whatever makes you happy. You only need to do a little soul searching to find what you can do with something that you really love. Once you do, you are well on your way to starting your business.


Starting your Business

If you are like Doe Deere and want to start your business, then you will need to have a few things figured out. The best way to do this is create a business plan. The business plan will help you to know what you are going to focus on in the next two to ten years and how your business will grow. It’s like a snapshot of your business and the way you may want to run it. A good plan has a marketing budget in it as well as projected income and loss margins to help you get an idea of the financial aspects of your business.


Getting Funding

After you have created the business plan and decided what you want with your business, then you will use the plan to help your business get the funding it needs. When Doe Deere started her business, she worked with the money she had at first and then went for a loan to help expand her business. This is a great idea if you can do it because then you will have your business started without getting credit and all you will need to do is expand it for yourself and your needs.


There are a lot of things to think about when you are starting a business. You need to understand what you are getting into so you can be successful like Doe Deere. You don’t want to get started with your business and then not like what you are doing. Take your time and you will see what works and what doesn’t. Doe Deere may be a great example for you and your business to get going and have a great time with it. You can create the business of your dreams. All you need to do is work on it and see what happens.


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Doe Deere & Lime Crime – A Match Made In Heaven

When I ran across an article about this “new” cosmetics company that was certified vegan and cruelty free by PETA and Leaping Bunny, I had to find out more. Thus, I learned about the CEO and founder, Doe Deere. Now, I’ve got a girl crush! Ms. Deere is not only beautiful, smart, and creative, she’s inspiring!


Doe was raised in Russia, immigrating to New York at age 17. She attended FIT in New York majoring in fashion design, so creativity and style are part of her natural chemistry. She met her husband when they were in a band together and learned to collaborate as songwriters and promoters. He is now her also her current business partner. They have learned to work well together.


In 2004, Doe created and sold her own fashion line on eBay under the account name limecrime – named for her favorite color. She modeled her clothing herself and wanted vivid cosmetics to go with it. At the time, in 2008, the natural look was in – all shades of beige. She started making her own colors for herself and was surprised at the interest she received from other women. It was a natural step to move into creating a cosmetics line to share with them as well. That’s truly what her company is about: using fashion, cosmetics, and hair as forms of self-expression. As written on her website,, “As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space.” She has proven that cosmetics can be sold successfully online. Learn more:


It is an inspiration, to all women, to see a woman start small doing something she loves and turn it into a big success. Doe Deere enjoys sharing her experiences and knowledge with other women through occasional speaking engagements. She is an avid supporter of female owned businesses and entrepreneurship. She welcomes female entrepreneurs to contact her for advice through her Instagram.


One thing I admire about Doe Deere and Lime Crime cosmetics is how they test their products. No animals! Before a product goes on the shelf, Doe and her staff wear it to see how it performs. Doe is very hands-on in all departments. As CEO, her job is to keep things running smoothly. One day may be spent working on new products, the next with marketing, and the next brainstorming what is new with her Creative Director. Never boring at HQ!


Whether you want it for every day, special occasion, Halloween, or just for fun, every woman should have some to play with. The colors are amazing! I love this response she gave in an interview when asked if she had had a failure and how did she overcome it, “Who I am is defined by what I do – which is support and employ women, minorities, and helping those in need.” Words to live by for everyone. You can keep up with Doe Deere by following her at Instagram: @DoeDeere Instagram: @limecrimemakeup.