Stronger Wrist

Doe Deere – article recap

First, there are literally thousands of makeup brands on the market today. Every day a new brand is introduced to the market. However, few have staying power and disappear quickly. However, Lime Crime is one makeup brand that has made a big impact on the makeup industry and definitely has longevity. Doe Deere is the strikingly honest and remarkable CEO of Lime Crime cosmetics. She honestly believes that bold makeup colors make the woman. Bold makeup colors make you feel self confident. Indeed, this young entrepreneur is a very remarkable woman that has quickly changed the way we view makeup.

 

The Lime Crime Mission

The Lime Crime mission has always been to revolutionize the way that people view makeup. Deere was dedicated to creating a makeup that women could apply to their face, to make them feel unique, bold, and show their creativity. Deere believes that we’ve come from a place of feeling that makeup was a tool to cover up imperfections. Now, we are at a place that understands that makeup is a way to make you feel like an individual that is unique. Certainly, it’s a new movement in the makeup industry that is going to revolutionize the way that the entire world views makeup, beauty, and women.

 

Vegan & Cruelty Free Products

If you are a person that cares about animals, you’ll love the fact that Lime Crime products are vegan and cruelty free. First, let’s take a look at cruelty free. This is a label that is on more and more cosmetics. Cruelty free simply demonstrates that the product’s ingredients were not tested on animals. Those that purchase Lime Crime products are supporting the cruelty free movement. Vegan simply means the product does not contain animal products.

 

New Beauty Trends

Doe Deere and Lime Crime were ahead of the game. The company was one of the first to develop unicorn like colors for their line of cosmetics. Today, the unicorn trend is really catching fire across the Internet and across the world. This trend is very prevalent in makeup trends to hair color trends. The fact is that Lime Crime has also developed a new hair dye that is packed with bold and glittery unicorn colors that are sure to excite Lime Crime fans. The fact is that Lime Crime has always been a unicorn inspired brand and will continue to be a unicorn brand well into the future.

 

Why Are People Excited About The Unicorn Trend?

Doe Deere has her own thoughts about the new interest in unicorn colors and palettes. She states that people are really attracted to the unicorn colors because its all about self expression. Social media played a large part in this trend toward the sparkly and glittery colors like purple, lilac, lavender, aqua, yellow, and pink. Those colors are about being unique and feeling energized by those colors.

 

Lime Crime

Lime Crime encourages their fans and customers to express themselves with their unique brand of makeup. Lime Crime products are all vegan and cruelty free. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

Doe Deere & Lime Crime – A Match Made In Heaven

When I ran across an article about this “new” cosmetics company that was certified vegan and cruelty free by PETA and Leaping Bunny, I had to find out more. Thus, I learned about the CEO and founder, Doe Deere. Now, I’ve got a girl crush! Ms. Deere is not only beautiful, smart, and creative, she’s inspiring!

 

Doe was raised in Russia, immigrating to New York at age 17. She attended FIT in New York majoring in fashion design, so creativity and style are part of her natural chemistry. She met her husband when they were in a band together and learned to collaborate as songwriters and promoters. He is now her also her current business partner. They have learned to work well together.

 

In 2004, Doe created and sold her own fashion line on eBay under the account name limecrime – named for her favorite color. She modeled her clothing herself and wanted vivid cosmetics to go with it. At the time, in 2008, the natural look was in – all shades of beige. She started making her own colors for herself and was surprised at the interest she received from other women. It was a natural step to move into creating a cosmetics line to share with them as well. That’s truly what her company is about: using fashion, cosmetics, and hair as forms of self-expression. As written on her website, www.limecrime.com, “As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space.” She has proven that cosmetics can be sold successfully online. Learn more: https://www.limecrime.com/pages/our-founder

 

It is an inspiration, to all women, to see a woman start small doing something she loves and turn it into a big success. Doe Deere enjoys sharing her experiences and knowledge with other women through occasional speaking engagements. She is an avid supporter of female owned businesses and entrepreneurship. She welcomes female entrepreneurs to contact her for advice through her Instagram.

 

One thing I admire about Doe Deere and Lime Crime cosmetics is how they test their products. No animals! Before a product goes on the shelf, Doe and her staff wear it to see how it performs. Doe is very hands-on in all departments. As CEO, her job is to keep things running smoothly. One day may be spent working on new products, the next with marketing, and the next brainstorming what is new with her Creative Director. Never boring at HQ!

 

Whether you want it for every day, special occasion, Halloween, or just for fun, every woman should have some to play with. The colors are amazing! I love this response she gave in an interview when asked if she had had a failure and how did she overcome it, “Who I am is defined by what I do – which is support and employ women, minorities, and helping those in need.” Words to live by for everyone. You can keep up with Doe Deere by following her at Instagram: @DoeDeere Instagram: @limecrimemakeup.