Bobby Kotick has used his position as CEO at Activision Blizzard to give back to the community. One particular way he is giving back is with the Call of Duty Endowment, a non-profit organization that works to help out-of-luck veterans find permanent work.
What is the Call of Duty Endowment?
Bobby Kotick formed the Call of Duty Endowment after he learned that a third of veterans have trouble finding work after returning from overseas. The non-profit organization gets its name from the video game Call of Duty, one of the biggest gaming franchises of all time, which is developed and published by Activision Blizzard. In 2017, the organization grew to include veterans of the United Kingdom in their program.
Activision Blizzard has actually donated their fair share to the organization, totaling well-over $25 million since the non-profit was created.
Teaming up with the Pilot Company
Pilot was the perfect choice for a partnership. The Pilot Company often gives perks to its military members. For example, this year for Veteran’s Day, Pilot gave a $10 meal to all its members. They also include military discounts for all its veterans.
Pilot and the Call of Duty Endowment teamed up with the goal of raising $500,000 in funding. They smashed that goal, earning nearly $2 million in new funding.
Pilot helped promote the new campaign by advertising during a few NASCAR races. The races took place on October 30 and November 6. One particular car was painted with the faces of several of the ex-military personnel who have benefited from The Call of Duty Endowment.