Juvia’s Place, a beauty company, specializing in makeup for black women and women with darker skin tones, is giving away $50,000 grants to six black-owned brands. The brand began 25 years ago as a cosmetics company that founders Toni Braxton and only built
Taraji P. Henson catered to the needs of African-American women who wanted quality cosmetics explicitly made for them.
The brand has recently offered up $50,000 in grants from its new #ItTakesBeauty campaign with partnering non-profit organization Revolve Impact. “The brand is committed to supporting black women entrepreneurs and women of color, especially those in creative industries,” the brand said on its website.
“According to SCORE, 44 percent of Black small business owners use cash to fund their business as compared to the average small business owner, where only 22 percent uses cash to fund their business,” said Toni Braxton, founder of Juvia’s Place. “This is why we need to support our Black female entrepreneurs so they will be able to have the financial security to continue building their businesses.”
The brand will award six companies $50,000 each for creative marketing and branding initiatives that further their mission to make black beauty accessible and inclusive. Applications for the grants are currently being accepted online.
Chichi Eburu Juvia’s Place has partnered with the brand Chichi Eburu, owned by one of the founding members of “Queen Latifah Show,” Toni Braxton. In addition to her cosmetics line, Chichi Eburu also offers natural beauty products for black women, including hair care and skin-care products. The brand is expanding its customer base to include other ethnic groups.
Sheena Coffee, CEO of Revolve Impact, said that Chichi Eburu’s “vision and values align with Juvia’s Place and their mission to make beauty available to all women.” Coffee added that the brand has “a strong platform to help them reach their goal of empowering women globally.”
Juvia’s Place also donated $50,000 to six other black-owned brands of their choice from the list of proposals received from Revolve Impact. The brand plans to continue partnering with Revolve Impact to further its mission.